Social Media Manager

Job Description

A top brand Isle of Man eGaming licence holder with a rich history and excellent infrastructure is seeking a Social Media Manager.

Duties include:
Create strategic, insights-driven digital/social marketing plans coordinating with key stakeholders to ensure its effectiveness and ensure the adoption of relevant social media techniques into all of the company’s products and services
Manage the social media budget for social media tools, directing social media tool integration and campaigns
Set-up, recruit, and oversee a Social Media Team, ensuring a superior quality of communication and project delivery is provided at all times
Coordinate the planning of social media campaigns, ensuring customer acquisition and supporting monetization across the company’s portfolio
Write highly creative and engaging content for WeChat, Weibo Q&A, Forums and other user generated platforms, when required
Provide benchmarks, analyse data, and convert them to actionable and measurable results to meet project objectives
Monitor and comment on trends in social media trends and application. Monitor the competition and be aware of market changes and developments
Be abreast of latest technology, trends and techniques on China Social Media space and be able to innovate/translate these to grow the business

Skills and experience required:
Ideally would be mandarin literate and have 5 years plus experience
Creative, diplomatic, cool under pressure and fantastic interpersonal skills
Strong project management and organisational skills, with proven results in customer acquisition
Advanced knowledge and understanding of China’s social media and networking platforms and monitoring suite suppliers
Strong knowledge of the e-gaming industry and great contact book is an added advantage
Experience of business and strategy development
Ability to build and leverage a strong network of peers and partners