Senior Copywriter

Job Description

A top brand Isle of Man eGaming licence holder with a rich history and excellent infrastructure is seeking a Mandarin speaking Senior Copywriter.

Duties include:
Writing original promotional/comms copy for campaign
Check all copy that generated by Junior Copywriters/Copywriters and offer feedback when necessary
Discuss details of required content with internal departments such as visual elements, style and length of copy to ensure meeting targeted expectation
Demonstrate a clear understanding of campaign and generates creative ideas to build innovative promotions to engage reader
Keeps an eye on any changes to the industry landscape that will influence concepts and make content innovative and enticing
Manage multiple channel writing (Direct mail, online copy & social media), with the ability to switch from one to the other seamlessly
Drive brand consistency through ongoing development and implementation of brand guidelines for copy
Manage work schedules to meet deadlines
Work towards Team and own KPI’s
Any other ad-hoc tasks from time to time

Skills and experience required:
Bachelor’s Degree in Communications, Media, Journalism equivalent
Speak, read and write fluently in Chinese, good communication skills in English
Excellent writing and editing skills, with a keen eye for detail
Familiarity with creative processes and techniques
Understand Mainland China culture and buzzword, translate text accurately and efficiently
Minimum 6 years experience – agency/in-house