CRM Manager

Job Description

Duties include:
Executing online campaigns across a range of channels, including email, SMS, and push
Working with multiple platforms on a day-to-day basis to ensure messaging and creative is produced effectively, accurately, on time and on target
Working closely with the CRM Team, and an in-house design team to handle assets, produce campaign creative, and provide direction on segments/targeting
Own the CRM plan as agreed, reacting to changes and ensuring core segments are adequately serviced with relevant and appropriate communications
Ongoing A/B and MVT testing and troubleshooting of creative and email subject lines, with an emphasis on HTML optimisation and cross-client compatibility issues
Have absolute responsibility for the quality and performance of all campaigns, delivering customer satisfaction and increased revenue
Reporting on top-level campaign KPIs and using this insight to optimise future campaigns
Acting as a point of contact for third-party providers, where appropriate

Skills and experience required:
At least one year’s experience in a similar Marketing or CRM role within an online environment
Proficient in working with HTML and using a range of ESPs and relevant software
Comfortable using Google Analytics and tracking links
A motivated, organised and enthusiastic self-starter with fantastic attention to detail and the ability to hit the ground running
Highly-organised and with excellent written and verbal communication skills, to include the ability to communicate with senior management

Educated to degree level in a relevant discipline
A knowledge of, and passion for, the e-gaming industry is a big plus
An understanding of gambling legislation
A knowledge of Adobe Creative Suite for basic image editing
A firm understanding of the principles of effective copy, including CTAs and subject lines
Experience in managing brand campaigns using Facebook, Twitter, Instagram, and more